01   THE FILMS
Aporva Baxi and Simon Dixon sitting next to each other during a conversation on The DixonBaxi Way
Play
Chapter 1 | Creative Principles | Shared endeavours. | 03:29
SHARE

Shared endeavours.

The beginnings of our journey and harnessing the power of team.

Play
Chapter 1 | Creative Principles | Design a better future. | 02:29
SHARE

Design a better future.

Looking forward and using your talents to improve the world for yourself and others.

Play
Chapter 1 | Creative Principles | Be fluent in people. | 04:29
SHARE

Be fluent in people.

Know who you’re designing for and why it matters.

Play
Chapter 1 | Creative Principles | Embracing bravery. | 03:55
SHARE

Embracing bravery.

The key to greater work is being bolder in your approach.

Play
Chapter 1 | Creative Principles | Reject convention. | 01:36
SHARE

Reject convention.

Avoiding the sea of sameness and charting your own course.

Play
Chapter 1 | Creative Principles | Create wonder. | 01:52
SHARE

Create wonder.

The lightening in the bottle that moves people.

Play
Chapter 1 | Creative Principles | Make a difference. | 04:34
SHARE

Make a difference.

A duty of care to do the right thing, even if it’s difficult.

Play
Chapter 2 | Creative Process | Creating together. | 04:14
SHARE

Creating together.

The client as a collaborator to unlock the most meaningful work.

Play
Chapter 2 | Creative Process | Listen first. | 02:06
SHARE

Listen first.

The confidence to be open and actively listening to uncover deeper insight.

Play
Chapter 2 | Creative Process | Rewrite the brief. | 01:07
SHARE

Rewrite the brief.

Trusting your gut and letting intuition ignite your process.

Play
Chapter 2 | Creative Process | Immerse yourself. | 02:59
SHARE

Immerse yourself.

Become a fan and discover something new to fuel more authentic ideas.

Play
Chapter 2 | Creative Process | Start big, go wide. | 05:37
SHARE

Start big, go wide.

Creating momentum and delighting in the unexpected as you start creating.

Play
Chapter 2 | Creative Process | The power of positivity. | 02:08
SHARE

The power of positivity.

Negativity is corrosive, so embrace the fear and be optimistic.

Play
Chapter 2 | Creative Process | Find a creative flow. | 03:09
SHARE

Find a creative flow.

Finding the belief in the way you work and not dwelling on mistakes.

Play
Chapter 2 | Creative Process | Craft everything. | 04:27
SHARE

Craft everything.

Taking the time to love the details and commiting to excellence.

Play
Chapter 2 | Creative Process | Create a powerful story. | 04:15
SHARE

Create a powerful story.

Creating a narrative to build consensus and belief in your work.

Play
Chapter 2 | Creative Process | Creativity is messy. | 02:58
SHARE

Creativity is messy.

It is okay to be lost and uncertain, the process shouldn't be smooth.

Play
Chapter 3 | Creative Lives | Define your own path. | 04:31
SHARE

Define your own path.

Forget the fear of missing out, build your own body of work.

Play
Chapter 3 | Creative Lives | Filter your influences. | 02:46
SHARE

Filter your influences.

Finding originality in a saturated, easy access world of content.

Play
Chapter 3 | Creative Lives | The creative journey. | 03:52
SHARE

The creative journey.

Carefully curate your collaborators and work to focus on the ways of working that suit you.

Play
Chapter 3 | Creative Lives | Expect there to be doubt. | 04:03
SHARE

Expect there to be doubt.

Become comfortable with being uncomfortable to stretch your potential.

Play
Chapter 3 | Creative Lives | Love the work. | 03:02
SHARE

Love the work.

If you’re going to create, you may as well love what you do.

Play
Chapter 3 | Creative Lives | Running a studio. | 07:04
SHARE

Running a studio.

What we’ve learnt after two decades of running an international agency.

Creative Principles
Chapter 1 | 23m
Shared endeavours.
03:29
Design a better future.
02:29
Be fluent in people.
04:29
Embracing bravery.
03:55
Reject convention.
01:36
Create wonder.
01:52
Make a difference.
04:34
Creative Process
Chapter 2 | 33m
Creating together.
04:14
Listen first.
02:06
Rewrite the brief.
01:07
Immerse yourself.
02:59
Start big, go wide.
05:37
The power of positivity.
02:08
Find a creative flow.
03:09
Craft everything.
04:27
Create a powerful story.
04:15
Creativity is messy.
02:58
Creative Lives
Chapter 3 | 26m
Define your own path.
04:31
Filter your influences.
02:46
The creative journey.
03:52
Expect there to be doubt.
04:03
Love the work.
03:02
Running a studio.
07:04
02   The Story

DixonBaxi founders Simon Dixon and Aporva Baxi share our view of the creative process and the enduring power of creativity.

Creative
Principles.

The essential drivers of our approach to the creative process and building projects of scale.
A looping video that shows content from The DixonBaxi Way Principles films

Creative
Process.

Thoughts on navigating the challenges and pitfalls along the journey to create great work.
A looping video that shows content from The DixonBaxi Way Process films

Creative
Lives.

How to define your own creative path and a way of working that is both fulfilling and self-determined.
A looping video that shows content from The DixonBaxi Way Lives films
03   Who We are
A selection of work from DixonBaxi
A selection of work from DixonBaxi
A selection of work from DixonBaxi
A selection of work from DixonBaxi